Millions of First-Timers and Counting

Your Customers Are Making
This at Home.
Are They Finding It at Your Store?

We've helped millions of people make incredible food with their own hands — bread, yogurt, kombucha, kefir. Those people shop at stores like yours. Right now, if they can't find us on your shelf, they're ordering online. We'd rather they check out at your register.

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MILLIONS
People We've Helped Make Real Food at Home
$63B
U.S. Market — And It's Still Growing
#1
Best Selling Sourdough Starter on Amazon
What's Happening Right Now

Making Real Food at Home Isn't a Trend. It Stuck.

People who were nervous about making bread two years ago are doing it every weekend now. They figured out it's way easier than they thought — and they're not going back to store-bought.

They're buying sourdough starters, kefir cultures, kombucha starters on repeat. The category isn't building. It's already built. The only question is whether they're buying it from you or from somewhere else.

4.8%
Annual market growth — consistent, not hype-driven
31%
Of ingredient demand driven by gut health products
37%
Of U.S. consumers actively seeking fermented food products
21%
YoY growth in online sales — demand that's yours to capture
The Real Opportunity

"We've helped millions of people make incredible food at home. Those people are your customers. When they can't find us on your shelf — they order online. We'd rather they find it at your store."

CFH has one of the most loyal repeat-buyer communities in natural food. We've already done the hard part — earning trust with the customer. You just need to be where they shop.

Why Cultures for Health

We're Not Just Another SKU. We're the Whole Category.

Most brands ask you to take a chance on a product. CFH gives you an entire section — with a built-in customer base, proven repeat purchase behavior, and a team that's in your corner. Here's what that actually looks like.

One Partnership. A Full Shelf.
Sourdough. Kefir. Kombucha. Yogurt. Water kefir. We don't sell one product — we give you everything you need to build a complete real food section. Your customers can make just about anything at home, and you're their source for all of it.
They Already Trust Us. You Get That Too.
Millions of people have made their first loaf of bread, first batch of yogurt, first jar of kombucha with CFH. They didn't just buy something — they had an "I made this" moment. That kind of trust doesn't start over at the shelf. It comes with them when they walk into your store.
They Come Back. Every Time.
A starter culture isn't a one-time buy. Once someone makes homemade bread, they make it again. And again. Our retail partners see reorder cycles that most categories don't get — because the product works, the customer succeeds, and success creates habit. That's what drives consistent sell-through.
You Have Someone in Your Corner.
We work directly with buyers to figure out the right assortment for your store — not a one-size-fits-all order. You've got a real person to call, real support when you need it, and a team that wants you to win. Because when you win, we win.
Real Partners. Real Numbers.

This Is What It Looks Like When Stores Go All In.

Frontier Natural Products
Wholesale Distributor · National
Active Partner
$127K
Annual Purchases
3–4 wks
Reorder Cycle
10+
SKUs Per Order
What's Actually Happening Here

Frontier didn't grab one or two products and call it a day. They built the whole section — sourdough, yogurt, kefir, kombucha, and more. Orders run $5,000–$11,000 at a clip, with a single order hitting $17,198. Every 3–4 weeks, consistently. That's what happens when you stock the category instead of just the SKU. The independent stores they supply aren't just selling a product — they're giving customers everything they need to make real food at home.

What Moves Most
San Francisco Sourdough Starter Kefir Starter Culture Water Kefir Grains
Natural Grocers
National Natural Grocery Chain · 168 Stores
Active Partner
$148K
Total Sales
100
Locations Stocking CFH
60%
Of Chain Penetrated
What's Actually Happening Here

Natural Grocers orders store by store — which means every shipment is a store that already sold through and needed more. Across 100 of their 168 locations, CFH products have proven they move in real retail environments. Not projections. Not test runs. Actual sell-through, actual reorders, actual customers pulling bread out of their ovens and coming back for another starter.

What Moves Most
Sourdough Starters Kefir Cultures Yogurt Cultures Kombucha Starter
What You're Stocking

Everything They Need to Make Something Real.

Most brands give you a product. CFH gives your customers the ability to make something — and that's exactly why they keep coming back. Every culture is a first-timer waiting to have their "I made this" moment. And first-timers become regulars.

🍞
Sourdough Starters
Our bestseller, full stop. The San Francisco Sourdough Starter tops nearly every partner order. Once someone makes their first loaf, they're hooked.
🥛
Kefir Cultures
Milk and water kefir. Homemade probiotic drinks that cost a fraction of the store-bought stuff and taste better. Repeat purchase, no question.
🍵
Kombucha Starters
Kombucha went mainstream. Home brewing followed. Customers who try it don't buy bottled kombucha the same way again.
🫙
Yogurt Cultures
Homemade yogurt beats the fancy store stuff every time. Better ingredients, better taste, way cheaper. Customers figure that out fast and don't look back.
🫘
Specialty Cultures
For the adventurous, health-forward shoppers in your store. High margin, almost no competition, and a customer who really wants it.
🥬
Vegetable Cultures
Kimchi, sauerkraut, pickles — made at home. A natural add-on for anyone who's already making bread or kefir and wants to go further.
Built for High Sell-Through — Proven Demand, Repeat Customers, Impulse Buy Ready
Is This You?

Our Best Retail Relationships All Have One Thing in Common.

They're not looking to test a single SKU. They want to build something — a real food section that gives their customers a reason to come back. If that's the kind of store you run, you're going to love this partnership.

  • Natural & specialty grocery — Your customers read labels, care about what they eat, and already know what sourdough is.
  • Food co-ops & buying clubs — Your membership already believes in making real food at home. This is exactly what they've been looking for.
  • Online retailers & marketplace sellers — CFH has strong organic search demand. Your customers are already looking for us. You just need to stock us.
  • Distributors serving independent natural retail — Like Frontier, you can bring the whole category to dozens of stores at once.
Perfect for These Retailers — Kitchen & Specialty Stores, Health Food Stores, Farm Stores & Co-ops, Bakeries & Coffee Shops
The Stores That Got Here First Are Already Winning.

The retailers who built this section two years ago now have customers who make bread every weekend and reorder on autopilot. That's the compounding effect of a category that actually works. We're still actively bringing on new partners — but we're selective. If you're ready to do this right, reach out now.

Let's Talk

Ready to Give Your Customers
Their "I Made This"
Moment?

Reach out to Danielle and we'll figure out the right assortment for your store, walk you through pricing and minimums, and answer every question you've got. No pressure, no obligation. Just a real conversation about whether this is the right fit.

Talk to Danielle
Danielle Redleski · Wholesale Partnerships

Fill out the form and Danielle will personally follow up within one business day to talk through assortment, pricing, and fit.

We respond to all wholesale inquiries within 1 business day.